Blockchain Creative Labs and the American entertainment company WWE have teamed up to create a token market that is non-fungible. The digital collectibles will be able to capture the most memorable moments of grand events such as Wrestlemania or SummerSlam. They will also have an eco-friendly emphasis.
“If You Smell… What WWE… Is Doing!”
Although August’s record trading volumes may have retreated a little, the NFT industry is still an attractive market in which many companies would like to explore. World Wrestling Entertainment was the latest example.
The NFTs will feature many other notable wrestlers, in addition to The Rock’s iconic digital collection.
According to a report, the initiative will go live following a collaboration between the WWE and Blockchain Creative Labs, a non-fungible token company and creative studio. The former will include highlights from Wrestlemania and SummerSlam throughout the years, which are WWE’s most prestigious events. Scott Zanghellini, Senior Vice President of entertainment company – said:
“Blockchain Creative Labs quickly rose to prominence in this space, thanks to an exceptional executive team who understands the NFT industry and its potential.”
The digital collection will be generated by Eluvio’s blockchain technology. It is an eco-friendly protocol that generates digital collections, so the NFTs shouldn’t be a concern for environmental concerns.
The marketplace will allow fans to buy, sell, trade and store digital tokens. Its official launch date is not yet known.
Are NFTs a hustle?
Some people see non-fungible tokens in a unique way of entering the digital asset market. Joe Rogan, however, isn’t sure what their concept is. Recently, the comedian, sports commentator, and podcast host Joe Rogan said that he found them confusing and called them a “hustle”.
Rogan stated that it is not worth spending large amounts of money on digital artworks when they are available for download free.
“Here’s the problem: I can have this photo, and I can have my phone with it.”
The sports commentator, however, isn’t against cryptocurrency and admits that he is a digital assets hodler. He did not reveal which tokens he was exposed to.
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