The long-term partnership between FTX cryptocurrency and Naomi Osaka, a well-known tennis player, was inked. The Japanese tennis player will be a global ambassador for the trading platform throughout the partnership. She will also be eligible for an equity stake in FTX trading Limited, as well as compensation in digital assets.
Encourage More Women to Join the Crypto Realm
A recent press release stated that Osaka will focus his primary efforts on bringing women onto FTX’s platform, and introducing Web3. Four-time Grand Slam singles champion Osaka stressed the importance of equality in crypto markets:
“We’ve seen the statistics that show how few women participate in crypto, which is a stark contrast to the inequality we see elsewhere in financial markets. I am excited to partner with FTX in order to return to that mission, and to discover new ways to reach more people.
Osaka will not only serve as a global ambassador but also produce content along with FTX oriented toward multicultural clients of the exchange. The statement said that Osaka’s tennis player is a mix of Japanese and Haitian cultural heritage, making her an ideal match for the company’s values.
Naomi Osaka Source: BBC
Sam Bankman-Fried, CEO of FTX, stated that his company wants “to be at the forefront of social change.” Osaka’s partnership will allow more people from diverse backgrounds to access the world of digital assets.
He concluded, “I am thrilled to work alongside Naomi as we seek to educate these groups and make a positive difference in the world.”
FTX also pledged to donate to Osaka’s charity organization, Play Academy. The entity was founded in Tokyo and aims to empower young girls by sport.
The NFL legend Tom Brady is another popular athlete who acts as a global ambassador for FTX. He and Gisele Bundchen, his wife, purchased an equity stake in the platform last year.
Osaka’s previous interaction with Crypto
The tennis star said last summer that she finds Dogecoin “interesting”. She said that there would be “something new and exciting” in the future.
Osaka stated that athletes should think about where they want to invest their money as they cannot play their sport for a lifetime.
Osaka had previously released a collection of non-fungible tokens. Osaka also joined the advisory committee of Tom Brady’s NFT Platform Autograph, where she launched additional digital collectibles.
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