Binance, a leading cryptocurrency exchange, has been named official jersey partner to the well-known Italian professional soccer team S.S. Lazio.
Binance announced the agreement in a Wednesday blog post.
Binance launches a Fan Token Platform
Lazio was the official launch partner of the cryptocurrency exchange and the first team to launch a token on its Fan Token Platform. Binance will be the primary jersey sponsor of the soccer team.
Binance Launchpad will issue the Lazio fan token (LAZIO), which is a utility coin that allows fans to connect with their favorite soccer team.
This initiative will allow Lazio to expand its brand and provide a better fan engagement experience through unique rewards, interactivity and gamification.
The Rome-based soccer team has won numerous awards and is highly regarded at both a national and international level.
Binance’s reach will allow Lazio to expand its digital reach and connect with more of its fans around the world.
Initially, the LAZIO token will be available for users on Binance Launchpad. The exchange plans to add it to its spot trading platform and allow bank card purchases.
Binance expands its reach
Binance Fan Token is a platform that allows sports fans to interact with their favorite teams. The exchange allows users to earn fan tokens and NFTs, vote for certain decisions reserved to fans, and even meet up with their favorite teams one-on-one.
Binance’s partnership with Lazio was the first of its kind. Numerous other cryptocurrency exchanges have also secured sponsorship deals with high-profile stars and sports clubs.
CryptoCom and FTX are two of the most active companies in the sport industry. In recent months, both trading platforms have secured several partnerships in the sports industry.
FTX signed a long-term partnership agreement with the United States Major League Baseball (MLB) in June. CryptoCom was recently made the official crypto platform of the French professional soccer team Paris Saint-Germain.
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