Morgenshtern, a popular Russian YouTuber and rapper, has partnered up with The Open Network (TON), to become an investor in the blockchain project and an ambassador.
Morgenshtern Sings About TON
According to a report by a local news source, the Russian A-list rapper has released a new song in which he sings about the TON project, and Toncoin, its native cryptocurrency.
Morgenshtern revealed that he had bought $130,000 worth of cryptocurrency (11 million rubles) in the hip-hop song.
After its release on Spotify, the track received thousands of streams within a matter of hours. This attracted the attention of local media.
Morgenshtern also discussed the crypto space, NFTs and the metaverse to his 7.9 million Instagram followers and Russian Telegram channel subscribers. He said that the latter has more than 850,000 subscribers and that he sees his own future in crypto.
The rapper also launched a Telegram channel for paid subscribers that accepts Toncoin. This channel was set up with the support of Donate, a verified payments provider.
The US SEC Moves After TON
The Telegram Open Network was the original name of the TON project. Pavel Durov, the founder of cloud-based instant messaging, helped to create it.
Telegram pulled out of the project in May 2020 after a lawsuit with the US Securities and Exchange Commission.
Several DLT teams worked on the project independently and the TON blockchain was soon back in existence as Toncoin.
Pavel Durov, Telegram’s founder and co-founder, expressed support for the project.
“When Telegram announced the end of TON last year I expressed my hope that future generations would continue to work towards our vision of a mass market blockchain platform.
I was so inspired to see Telegram’s coding champions continue to develop the open TON project which they rebranded as Toncoin. I wish them the same success. He stated that, “They have everything they need to build something amazing.” This was in conjunction with the right strategy for going-to-market.
Featured Image Courtesy The Moscow Times
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