OneFootball Raised $300 Million From Animoca Brands and Liberty City Ventures

OneFootball, a German soccer media company, has raised $300 million to increase its Web3 presence. This financing was led by Liberty City Ventures, an American blockchain fund, and Animoca Brands (Hong Kong-based) as well as other investment giants.

OneFootball Jumps Into the Blockchain Universe

OneFootball, a soccer media app that provides live scores, stats, and news, is the latest entity in the sports industry to venture into crypto. The company also established OneFootball Labs, a joint venture that raised $300 million.

It will enable players, soccer federations and teams to create digital assets and fan tokens using blockchain technology. With their email address and credit card, supporters will be able buy and store collectibles.

Lucas von Cranach, founder and CEO of OneFootball, predicted that soccer will become deeply connected with blockchain technology in the future.

“We believe that the future of football will be away from the stands. It will be decentralized, built on web3, and give back ownership to the fans of digital assets and data.”

OneFootball ranks among the top players in its field with over 100 million users. It provides soccer statistics for 200 leagues and 12 languages. It is not surprising that renowned venture capital companies such as Animoca Brands and Liberty City Ventures, Dapper Labs and Quiet Capital made the multimillion-dollar investment, given its popularity.

Soccer and crypto

In the last few months, the interaction between crypto and soccer has been evident. One example is AC Milan, Italy’s second-most successful soccer team. BitMEX partnered with AC Milan to create limited edition non-fungible tokens. The idea of launching the same initiative was first considered by Boca Juniors, Argentina’s most beloved soccer team.

Tigres, the Mexican team, went further and allowed its fans to buy tickets in bitcoin. This venture was made public last weekend, when Tigres played against America.

Famous soccer stars from the past have also jumped into crypto. Ronaldinho, the 2005 Ballon d’Or winner, teamed up earlier this week with P00LS, a decentralized exchange, to launch his own token, RON.

David Beckham also filed trademark applications for NFTs and virtual clothing. The British were appointed global ambassadors for DigitalBits, a digital asset company.

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