Major brands and companies are now embracing the Metaverse trend of tinkering. It has attracted the attention of Toyota and Nissan, two of the world’s largest automakers.
Japanese automakers Nissan, Toyota and others announced their entry in the Metaverse on April 22. They plan to provide new virtual experiences for their customers by organizing virtual events and creating virtual customer service offices.
According to Nikkei Asia, the Japanese newspaper reports that both companies are looking to innovate in the Metaverse. They offer immersive exhibits of their cars using virtual reality (VR) thanks to their partnership with VRChat, a video game development startup.
How Toyota and Nissan Approach the Metaverse
Nissan will be focusing on virtual reality rooms for customers. Toyota, on the other hand, will be focusing on creating virtual reality rooms for customers.
This means that some Toyota work meetings will now be held in the Metaverse, rather than in person. A company representative said that this new area of work is being created by the coronavirus.
“As more people work from home due to the coronavirus we offer young employees and other communication options within our company.”
At this time, Toyota and Nissan have not yet announced in which Metaverse their offices will be launched. People will need to wait to see if they choose a centralized office like Meta’s, or a decentralized like Decentraland.
Expanding utomotive brands into the Digital World
This new trend is not just for Nissan and Toyota, but also other automotive brands such as Mercedes Benz and Volkswagen. Volkswagen and Mercedes Benz also launched campaigns in April to promote their entry into the Metaverse. These campaigns offered prizes like the latest PS5 or advanced driving lessons at one Volkswagen’s academies.
Bridget Harpur is the marketing director at Volkswagen Passenger Vehicles. She stated that the “new universe” provided by the metaverse had “an exceptional impact on the customer,” and they intend to continue creating new experiences and events for their users and fans.
Other luxury automakers, such as Ferrari, have not yet entered the Metaverse, but they are already creating NFTs with help from blockchain companies like Velas Network.
This means that the technology behind cryptocurrency is being used by more and more automotive companies.
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