McDonald’s Dives in the Metaverse to Celebrate The Chinese New Year

American fast-food chain, McDonald’s, partnered with Humberto León – co-founder of fashion brand Opening Ceremony – to create a Zodiac collection in Metaverse. The initiative will celebrate the Lunar New Year, China’s most important festival, which runs from February 1 through February 15.

McDonald’s joins the Metaverse

The US fast-food chain has launched a new initiative that allows fans to celebrate the Year of the Tiger (Metaverse) The “unique collection of zodiac animals designs” by Humberto Leon is available to them. Customers can also get horoscope readings which give them insight into the year ahead based on their birthday.

Leon, a Chinese-Peruvian American, has a creative vision that is heavily influenced by his cross-cultural identity. McDonald’s is a company that he described as “always been committed to celebrating and embracing the universality of all culture.”

He said, “Kicking off Lunar New Year at McDonald’s in a manner that highlights the creativity and innovation within the Asian American community makes it proud to offer a true representation of my identity as well as the influences that have shaped them, to which many will relate.”

Elizabeth Campbell, McDonald’s Senior Director of Cultural Engagement, stated that it was the right moment for her company to enter the Metaverse as the Year of the Tiger represents “bravery and strength” and “confidence.”

She said, “We are honored to celebrate the Lunar New Year through his artistic expressions and hope that our fans will enjoy it very cool and celebratory.”

Leon and the fast-food chain will then produce a TV commercial that shows Leon’s reflections about the Lunar New Year.

This festival is also known as the Chinese New Year. It is the most important holiday in China. The celebrations mark the beginning of the new Moon cycle and can last up to 15 days.

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Marla Brooks

Marla Brooks – Financial Analysis My name is Marla Brooks, and I am the mainstream behind the””  for the powerful and most delicate insights into the latest activities in the financial analysis category. I started my journey as an independent financial consultant. I had approximately nine years of experience in this field. I am free soul so; my passion for exploring the world has taken me to the nations across the globe and given me the chance to report for a portion of the best news associations. Currently, I am a full-time editor as experienced in finance and started to use my abilities.

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