Lionel Messi Signs a $20M Deal to Become the Global Ambassador of Socios

Lionel Messi is widely considered to be the greatest footballer of all time. Now, he’s the latest celebrity to enter the world of fan tokens. PSG’s megastar Lionel Messi has teamed up with crypto fan token company – Socios.

Superstars now have a new title: Global Ambassador

Reuter reported that Lionel Messi, an Argentinian forward, has signed a $20 million contract with Socios.com to represent the company as its global ambassador. The three-year contract does not include cryptocurrency transactions.

This news was made after David Beckham (the four-time Grand Slam champion) and Naomi Osaka (the Global Ambassadors), joined DigitalBits, FTX and FTX as previously reported by CryptoPotato.

Socios’s press release stated that Messi, whose August transfer from Barcelona to Paris St Germain included a cryptocurrency payment as a sign bonus, would be “involved” in a publicity campaign and promotion campaign for Socios during the build-up to Qatar World Cup. It will begin in November.

The company has partnered with over 130 football leagues and clubs for fan tokens. It introduced the star as its first global ambassador via a tweet, and changed its Twitter bio to “Lionel Messi approved.”

Messi stated in a statement that his participation in Socios’s mission was a proud moment and that it helped to create a better connected and more rewarding future for global fans.

The Rise of Fan Tokens

Fan tokens are issued by sports clubs, which allow holders (often fans) to vote on certain team decisions. Many clubs view fan tokens as a way to integrate cryptocurrency and sports.

Socios is being criticized lately despite the increasing interest in these assets. Chiliz (CHZ), a cryptocurrency project, has been criticized for its relationship with Socios. Users must use CHZ tokens to exchange fan coins listed on the platform.

Alexandre Dreyfus was charged with price manipulation earlier this month. He failed to pay CHZ advisors for maintaining the price from falling due to high selling pressure.

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Marla Brooks

Marla Brooks – Financial Analysis My name is Marla Brooks, and I am the mainstream behind the”observednews.com”  for the powerful and most delicate insights into the latest activities in the financial analysis category. I started my journey as an independent financial consultant. I had approximately nine years of experience in this field. I am free soul so; my passion for exploring the world has taken me to the nations across the globe and given me the chance to report for a portion of the best news associations. Currently, I am a full-time editor as experienced in finance and started to use my abilities.

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