To expand cryptocurrency’s useability, digital asset marketplace Bakkt has partnered up with Google. Users will soon be able add their Bakkt Visa Debit Card directly to Google Pay.
Google Pay meets The Bakkt card
According to a BusinessWire press release, Bakkt Card users will soon be able to use their crypto funds directly through Google Pay. This follows the release of Bakkt’s Visa Debit Card earlier in the year. Customers will now be able make digital asset transactions wherever Google Pay is accepted.
The process converts cryptocurrencies seamlessly into fiat currency, before it arrives in the recipient’s bank account. Digital assets can be used online to purchase everyday products.
Bakkt will use Google Cloud to market its services directly to US merchants and retailers.
Bakkt will also use the cloud’s tools for new analytics, AI and machine learning tools on its platform. These analytics can be used by Bakkt customers as a loyalty redemption option. Partner companies can also use these analytics to identify consumer behavior patterns.
Gavin Michael, CEO of Bakkt, sees the partnership as a sign of his company’s success.
Bakkt’s position in digital asset marketplace is testament to this partnership, which will empower consumers to enjoy digital assets in a reliable, real-time, secure and reliable way. We will continue to build an innovative platform that is best-in class and can scale to meet the demands of millions of users by partnering with Google Cloud.”
Bakkt expands crypto adoption
Bakkt is trying to expand cryptocurrency use cases in the US with this partnership. The company joined forces with Quiznos in August to launch a pilot Bitcoin payment program at selected Quiznos stores throughout Denver.
After the April launch of Bitcoin, the organization collaborated with Starbucks. Starbucks customers can now reload their cards via the app.
Google Cloud also provides support. To help scale the blockchain of Top Shot NFT, the company has partnered with Dapper Labs – creators of the platform.
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