Emirates Airline (UAE’s flag carrier) is ready to enter the digital asset space, leveraging NFTs and cryptocurrencies.
According to the report, this entry is part of its strategy to “connect with customers faster and more flexiblely”.
Accepting Bitcoin, NFT, And Metaverse
Emirates will soon introduce Bitcoin as a payment option, beginning its venture into cryptocurrency. NFT collectibles will be added to the company’s website for trading. The airliner, which is based in Dubai, stated that it will be adding NFT collectibles to its website for trading.
Adel Ahmed Al-Redha is the Chief Operating Officer. He stated that the primary objective of the move was to create applications to track various client requirements. The Chief Operating Officer explained that the airline will use blockchain technology to track aircraft.
“With the metaverse you can transform your entire processes — whether they are in operation, training on the website or complete experience — into an interactive metaverse application.
This development comes one month after Emirates announced that it would launch NFTs and experiences within the metaverse to its employees and customers. The UAE’s vision of the digital economy is aligned to the embrace of the digital asset space, as the company explained previously.
It was also stated that Sheikh Ahmed bin Saeed Al Maktoum (Chief Executive at Emirates Airline and Group) had used advanced technology to improve its business processes, increase customer offerings, and enhance the skills and experience of employees. He said,
“We are excited by the digital opportunities of the future. We are committing significant financial and resourcing terms to develop products, services, and brands using advanced technologies that will increase revenue, brand experience, efficiency, and profitability.”
It also stated that it will continue to work with industry partners to improve its Web3 strategy and to hire new talent for its future initiatives.
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