The Australian Open (AO), which has entered the metaverse, announced that it will launch its virtual tennis tournament, dubbed AO Decentraland next week.
Metaverse Tennis Tournament Hosted by O
As previously reported, the Australian Open (AO), the largest tennis tournament in the world, partnered with Decentraland, a leading virtual reality platform, to expand this year’s championship into the metaverse.
According to an email that CryptoPotato received today, AO Decentraland will launch on January 17, 2022. This initiative will allow supporters to have unrestricted access to the Australian Open and be able explore it from anywhere in the world.
Organisers of the tournament noted that the tournament will recreate Melbourne Park, which is the official venue of the Australian Open Grand Slam tennis tourney, in AO decentraland.
Fans can use the virtual world to move around the city and gain access to the Gram Slam Oval and Beach House, where they will be able to see live matches and historical matches.
Ridley Plummer is the Australian Tennis Project Manager. He said that the Australian Open’s decision to fully immerse itself into the metaverse was crucial in providing greater coverage and access to all tournament events, including historic and live matches.
Plummer said, “We want the AO the world’s most accessible entertainment and sports event. With the unique challenges that fans faced in getting to Melbourne, we’ve fast-tracked the launch into the Metaverse.”
Fans will have access to more features
Notably, the AO Decentraland will be running for the duration the live tournaments. It is expected to last from January 17, 2022 to January 30, 2022.
Fans can expect many benefits and features during this period. These include player drop-ins by tennis legends Mark Philippoussis or Todd Woodbridge, and behind-the scenes footage of live matches captured from more than 300 cameras in the stadium.
Fans will also be delighted with a reverse feed of the AO decentraland, piped to AO screens and courtside LEDs between the gameplay, community meetings, and gamification in order to retrieve various VR tennis games and NFTs.
The Australian Open also announced that 6,776 AO Art Ball (NFTs) it produced for viewers were sold at 0.067 Ethereum (ETH) per each just minutes after it went live.
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