Crypto.com is making a bold move in its aggressive marketing campaign for sports, partnering with Formula 1 once more to become the official title sponsor of the Formula 1 Crypto.com Miami Grand Prix.
This announcement is made just days before Super Bowl LVI airs. The exchange purchased a spot to broadcast an ad that could reach at least 96.4million people, assuming last year’s numbers, which were the lowest in 15 years.
The Grand Prix of Crypto
According to Cryptopotato’s PR, South Florida Motorsports, the official promoter for the F1 Miami Grand Prix (SFM), has named Crypto.com the official title partner of that city’s Grand Prix.
The Grand Prix will now be called Formula 1 Crypto.com Miami Grand Prix as part of the deal. This gives the exchange a significant brand presence among Formula 1 enthusiasts around the globe.
We are proud to be the official title partner for @F1 as we deepen our global partnership
Formula 1 https://t.co/vCNztATSCO Miami Grand Prix
We will see you in Miami, May 6,! https://t.co/[email protected] #CryptoF1 pic.twitter.com/W96S9EWxxn
— Crypto.com (@cryptocom), February 9, 2022
Crypto.com will be able to include its logo in the Miami International Autodrome facility. It can also integrate its branding into its event logo. The logo will be displayed on the podium as well as the winners’ trophy.
A Crypto.com Fan Zone was also announced. This special area is located in the Hard Rock Stadium and will host a variety of activities outside the Grand Prix.
This agreement will run for 9 years beginning in this season. It follows a previous partnership with F1 which saw Crypto.com become a global partner for the Sprint series 2021.
Crypto.com and Sports
Crypto.com is one of the most popular exchanges in cryptocurrency, and has been growing rapidly, especially in North America.
Its success can be attributed to its sporty marketing strategy, which has allowed it to capitalize on the interest of the public in cryptocurrency markets.
We mentioned at the beginning that Crypto.com will be advertising in Super Bowl LVI. Official estimates suggest that the exchange spent approximately $6.5 million to purchase it. Crypto.com was not the only one that purchased ad space. Sam Bankman-Fried’s FTX also bought ad spaces, and there are rumors eToro might have also invested in its own spot.
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