Tag Heuer, a Swiss luxury watchmaker, said that it will allow its clients to “stay in touch” with the constantly changing world. The company has also introduced a smartwatch feature which allows customers to display their non-fungible token collections (NFT).
The NFT Universe: A Deep Dive
Tag Heuer and Bitpay teamed up last month to allow users to purchase luxury products in Bitcoin (BTC), Ether(ETH) or other cryptocurrencies. The offer is currently only available to customers who purchase from the US company’s website.
The firm announced that it would launch an NFT viewer, “another bold move into the world of Web3”. The feature will allow clients to show their non-fungible token collections. This proof of ownership will be verified.
“TAG Heuer offers a unique way to bring these highly collectible artworks into reality. They can now be worn on your wrist, with a verified ownership certificate. TAG Heuer Connected Caliber E4 lets you display NFT artworks on a watch by connecting to your crypto wallet. This will ensure authenticity.
According to the company, users can pair their smartphones with this feature and transfer multiple NFTs. The watch face can display digital artworks and time in three different ways. Individuals can also connect to popular cryptocurrency wallets such as Metamask or Ledger Live.
Tag Heuer was enthusiastic about the initiative and predicted that digital collectibles would become an important part of cryptocurrency’s future.
The firm concluded that “it’s a brave, new world out there.”
Prada also joined the NFT Club
Prada is another well-known luxury and fashion brand that has recently joined the non-fungible token wagon. The NFT collection, which was built on Ethereum blockchain, was introduced by Prada a few weeks ago. It depicts a range of gender-neutral shirts that were launched in 2019.
Prada revealed that each owner of a physical shirt would be given a digital collectible. Each piece of clothing will be assigned a unique number.
“Each Timecapsule drop is linked to both a gender neutral physical product and a gifted, non-gendered NFT. A GIF of the capsule video represents the digital version.
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